The Singapore Tourism Board (STB) India has partnered with Little Black Book (LBB), one of India’s leading online discovery; content e-commerce platforms, to launch a Singapore inspired limited collection of lifestyle products. The collection will be showcased at the Singapore Edit Festival on LBB shop from January 14 th to February 14 th 2022. Designers of popular local brands from both Singapore and India have come together to create a range of Singaporean-inspired products from furniture, home décor, apparel to cocktail mixers and healthy snacks. They will be made available
for sale exclusively through LBB’s online shopping platform. This unique collaboration of six Indian brands and four Singapore brands have blended their brand ethos and design elements to present a unique and limited edition that has never been done before.
Bartisans
The designers from both countries had worked virtually to jointly curate the design of the products and the fruits of labour were proudly made in India. With the pandemic affecting local retail business, this association hopes to reinvigorate demand for local Indian brands which has been growing over the years. The innovative collaboration brings forth the uniqueness and cultural mix of Singapore and India to create compelling offerings that celebrate the journey of these homegrown brands.
Cushions
In the home edit category, Singapore’s furniture brand Scene Shang and India’s home décor brand Sashaa World have co-created furniture, cushion covers, rugs and wall hangings inspired by Scene Shang’s signature coin pattern, a commonly found motif in heritage architecture in Singapore. India’s House This presents home décor items inspired by Singapore’s flora and fauna while in the apparel category, Singapore’s Baju by Oniatta, a clothing line dedicated to reimagining Batik for the modern wardrobe, and Fabnest, a fast-growing Indian fashion brand have reimagined a ‘Tiger’ themed apparel collection to mark the ‘Year of the Tiger’ according to the Chinese calendar. Fabnest has brought this theme to life on an Ikat fabric, which is native to India.
Omay Foods
Kolkata-based brand Leisure Loom and Singapore’s design brand Onlewo have collaborated on a range of women’s apparel while in the packaged food category, Singapore’s Prima Taste and India’s Omay Foods are serving up Singapore Laksa-inspired seasoned Potato Flakes, Foxnuts and Barbeque chickpeas to add to Omay
Foods’ range of healthy snacks. Finally, for the cocktail mixers category, Bartisans, an Indian brand of cocktail mixers has concocted a Singapore inspired pandan and coconut cocktail mixers to add a dash of Singapore to its range of cocktail classics.
The four selected Singapore brands, Scene Shang, Baju by Oniatta, Onlewo and Prima Taste, are part of ‘Made with Passion’ initiative, a national marketing campaign which promotes Singapore’s local lifestyle brands which embody the Singapore spirit of turning possibilities into reality.
To access this festival, click on – https://lbb.in/shop/events/singaporeedit
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