As I got to attend the Brand USA India Mission of Discover America , I ensured to explore California as a travel destination at the event. What I learnt that ‘Visit California’ is a non profit organization aiming at promotion of travel and tourism at California positioning it as the most preferred premier tourist destination. As per Visit California, travel and tourism expenses summed up to $117.5 Billion in 2014 in California, supporting jobs for 1,013,000 Californians and churning $9.3 billion in state and local tax revenues. The Golden State in 2014, witnessed more than 273K visitors from India spent $527M, accounting for 27.9% market share of the total arrivals to the USA. These remarkable numbers demonstrated a 13.8% growth in visitors over the previous year, and forecasts indicate an additional growth of 9.5 percent in 2015. I was thrillled to learn this.
To further strengthen the bond The Golden state participated for the 7th time in the yearly Brand USA India Mission of Discover America. This mission provides the members if travel and tourism business to interact with media and select organizations while presenting the diversity of California in India. The event was held at Chennai, Delhi and Mumbai! The delegation of several California travel and tourism partners joined Visit California at this year’s India Mission.
“India continues to be an important market for California, and we are delighted with the growth in visitors to our state,” said Caroline Beteta, President and CEO of Visit California. She said, California embraces Indian tourists with its diverse and memorable experiences at Universal Studios Hollywood, San Francisco, Beverly Hills , Los Angeles Tourism, Santa Monica and many more
Why should you Visit California?
1. To explore the Ocean Avenue ,Santa Monica Pier, amusement rides at Pacific Park, beaches at Pacific Ocean, concerts, historic Walking tours, free Fall movies, volleyball beach, aquarium, shopping , street performances, farmer’s weekly market, dance, world class hotels, arts and sports
2. To enjoy Wild North Coast, witness volcanoes to the sea, savour classic wine, coastal drive, luxurious stays while being close to nature, stunning lakes, charming mountains, desert drives by Road
3. To feel San Francisco for its sparkling Bay, Golden Gate bridge, Fishermen’s Wharf, Ferry Building Market, North Beach
4. To discover Los Angeles for Sunny beaches, Hollywood Stars, Marilyn Monroe, Madame Tussauds Hollywood,Exposition Park, Walt Disney Concert Hall, Venice Beach, Ritzy Beverley Hills, Rodeo drive, Disney land Park, Santa Barbara and many more
5. To befriend San Diego for its sea world- Dolphin and killer whale show,Coronado Island, Cabrillo Monument and much to discover
6. and to enjoy California must see events- Santa Barbara International Film Festival, Los Angeles Film Festival, Snowfest, Mendocino Coast Whale Festivals, Pebble Beach food and wine and the list goes on
For more information on Visit California, go to www.visitcalifornia.in , like Visit California on Facebook and follow @VisitCA.
Content and photographs credit ‘Visit California’
Nidhi KM
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