Press conference – Germany, the travel destination

Destination Germany ranks amongst the most sought after tourist and trade destinations for global travelers and traders including Indians. Keeping in view the richness of Germany’s traditions and customs the German National Tourist Office has introduced, today, its new campaign theme for 2015 – “Germany – Traditions and Customs”.

Highlights of the conference- Germany,the travel destination

German Ambassador – H.E. Michael Steiner speaking on the occassion

Germany’s culinary delights, local specialities, living traditions, customs and arts and crafts were the topic of conference. Festivals such as Munich Beer Festival and the Cologne Carnival were mentioned as well. The German Ambassador to India, Michael Steiner, said: “Germany is bustling with more and more tourists every year attracted not only by the most fun city of the world, Berlin, or Munich with its Oktoberfest. In fact, there is so much to see and explore! Germany features an impressive diversity of cultural and natural, historical and contemporary sights and offers a wide range of activities in any season” .

German Ambassador H.E. Mr. Michael Steiner

Romit Theophilus, Director, Sales and Marketing, GNTO India said: “We have been consistently placed amongst top three most popular European destinations out of India. Our 2015 campaign is focused on increasing the traditional and cultural diversity and supporting cross-cultural dialogue between Germany and other countries across the globe which will boost the rural areas. We are expecting 6 to 7 % growth from the visitor segments from India. Germany is confident in maintaining its position as one of the most favored European destinations by Indian visitors and hope to see the Indian and international visitors grow for destination Germany”, concludes Romit Theophilus.

Mr. Romit Theophilus , Director GNTO

Today, the variety of traditions and customs offered by Germany include 300 types of bread sold in German bakeries, 1400 breweries loyal to the German Beer Purity Law which is the oldest food regulation in the world, 102,071 hectares of picturesque vineyards, 1500 types of sausage, 2000 traditional costume societies and 10,000 fairs and markets and 150 scenic routes.

Some of the best performing cities for Indian Market are Frankfurt, Munich, Berlin, Düsseldorf, Stuttgart, Cologne and Hamburg etc.

As per World Travel Monitor Forescast , despite of widespread economic crisis, Asia will experience 7% increase in outbound travel.

Types of Holidays at Germany, the travel destination

City break, rest and relax, visiting relatives, sightseeing, family holiday, cultural, nature, countryside, shopping, walking holiday, active

Why India is important

1. Currently, India is among the fastest growing economies of the world with a dynamic business environment.

2. Today’s Indian Middle class has increased purchasing power and higher living standards

3. By 2020, 50 million outbound Indian travellers are expected out of India

For more information visit www.germany.travel

Nidhi KM

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