Press conference of Announcement of Launch of Value Inn and Value Hotels in India

Roger Bloss, Founder, President, CEO-Vantage Hospitality Group Inc has more than 40 years of experience in the hospitality industry. After serving in executive positions with several major hotel franchise companies, Bloss founded Vantage Hospitality Group in 1996 and acquired its first hotel. Since launching Americas Best Value Inn in 1999, the limited-service brand has grown from two to over 1,000 properties and more than 65,000 guest rooms in North America, making it the fastest-growing hotel chain in the industry and the 10th largest in the world. In 2007, Vantage launched Lexington by Vantage, a collection of inns, hotels and suites with a soft-branding option in the midscale to upscale segments. In January 2015, Vantage acquired America’s Best Inns & Suites, Country Hearth Inns & Suites, Jameson Inn, Signature Inn, and 3 Palms Hotels & Resorts. By combining brands under one umbrella, Vantage will continue to enhance its competitive advantage with a full line of brand segments that address the needs of both hotel owners and consumers.Vantage’s unique Freestyle® Brand Affiliation Model offers hoteliers a Voice and a Vote® in the brand’s direction; low, flat fees; flexible agreements; and reasonable brand standards and PIPs. Bloss has twice been recognized as Lodging magazine’s Innovator of the Year, and on the Hospitality Sales & Marketing Association International (HSMAI) Top 25 Minds in Sales and Marketing. Under Bloss’ continued leadership, Vantage is now a top 10 global hotel company with over 1,200 properties and 71,000 rooms in six countries, and the only hotel company to be recognized eight consecutive years on the Inc. 500/5000 List of Fastest-Growing U.S. Private Companies.

About Vantage Hospitality Group

Conference

Vantage Hospitality Group, Inc., is a privately held company and has grown to include a broad spectrum of hospitality related ventures, including hotel ownership,management, marketing, national brand affiliation, insurance, real estate and RV parks.In 2013, the company added the Value Inn Worldwide and Value Hotel Worldwide segments, created specifically to fill a void in the international market. Stunning properties can be found in South Korea and Indonesia and a master license agreement was recently signed with Miraya Hotel Management to develop the mid-tier Value Inn and upscale Value Hotel brands in India.Travelers around the world have come to expect exceptional value, comfort and quality from all of Vantage’s hotel brands.

I got to interact with Mr.Roger Bloss at the announcement of launch of Value Inn and Value Hotel chain of Vantage Group in India @JW Marriott hotel, Aero city, New Delhi

Mr. Roger Bloss, Founder, President and CEO of Vantage Hospitality

Interaction with Mr. Roger Bloss

Q1.)What is inique about Value Inn? How would it be different to guests to be irresistible as against other brands of same tier?

We bring the resources, distribution system, education, channels and tools to the hotel owners to help them operate successfully. We bring inspiration by individuality. Once I am at a destination, I would love to eat local food at a local restaurants, would love to learn its art, culture and uncover the destination. Trust factor is another key player here. So, guests would know if something goes wrong, they are in good hands. They would get some basic facilities that are a must haves in any Value Inn or Value Hotel on Earth. Plus there are other facilities like frequent traveler points etc.

Q2.)What is one thing that is common amongst all the Vantage Hospitality brands?

Private ownership. People that we partner with are private owners of hotels. We provide the tools and measures to operate successfully.

Q3.)What is the one thing that you would mention which has helped you excel and also become popular in a short time frame?

I would say my proposition is cost effective and people see benefit in my proposition. We have a Cruise Ship’s facility at a Motorboat Speed. We are selling hospitality services at very competitive prices.

Q4)What is your vision of Vantage?

My vision is that the Culture of Vantage stays intact regardless of size we get. I want to be at a stage where things are ‘Fair’

Q5)Who is your Role Model?

Mike Leven. Long back, none of the American Hotels wanted to have franchises with Indian hotel owners. Mike Leven raised questions on prejudices and in 1994, the Indo American Hospitality Association and the Asian American Hotel Owners Association decided to merge in order to work more efficiently to defend Asian hotel owners’ interests throughout the United States. AAHOA is nowadays the largest membership-based Indian business organization in the United States.

Thank you for your time!

Nidhi KM

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